Alan Jackson for District Attorney
Countywide offices in Los Angeles are larger than many gubernatorial contest. TPS ran first time candidate Alan Jackson’s bid for LA County District Attorney and steered him to a strong top two finish shocking the political establishment and defeating the heavily favored Los Angeles City Attorney Carmen Trutanich having newspapers calling the race “one of the biggest upsets in LA County history.” Jackson was outspent on television 5 to 1 but prevailed because he ran a nearly flawless campaign – strong/disciplined messaging across both paid and earned media, exploited his opponents weaknesses and. Jackson’s television ads were named the best ads of the cycle in California. TPS’ advertising highlighted Jackson’s modern approach to crime fighting with advanced visual effects, custom music tracks and other cutting edge techiniques. Despite being dramatically outspent Jackson ran targeted online banner and pre-roll video ads for weeks prior to formally launching his tv. This savy use of spending allowed us to remain competitive to our opponent even though we were significantly outspent.